Farming is a tedious process that can be daunting if not sustained. I dont care even if you are planting 100 cabbage heads, if you are not sure who each is going to, you’d rather not take the risk. Reason why I say this is because I’ve had to help alot of farmers across KZN who were stuck with stock, after a successful Harvest, but no one to buy the Produces.
Now a formal market has
– A Client
– Supply Chain
– distribution model
– Key players of the Chain (Processors who add value, Inventory)
– Retailers / Value Chain
– Brand Marketing
– End customer.
The former is a guarantee that your product is sold whether the customer is sleeping or alive.
This is consistent business and it helps you get sustainable returns as a farmer.